How to start your brand in 5 simple steps
It’s 2020… if you aren’t making money online, you’re missing out! Follow these 5 simple steps to help you get your foot in the eCommerce door and get your brand up and running!
Step 1: Get started!!
(To me) The hardest step to building up your brand is actually getting started! Getting over the fear of finally putting yourself out there is one of the biggest obstacles to overcome as an entrepreneur. Something that helped me get comfortable with starting my entrepreneurial journey was finding my niche community. A niche community is a social group that shares a similar niche or specialty. For example, if you are an abstract artist, following other abstract artists or joining groups made up of other abstract artists can increase your knowledge base and even help you make new friends :) So make that social media page, create that website, write your plan, draw your logo, etc. just get your foot in the door, you’ll learn more as you go!
Step 2: RESEARCH, RESEARCH, RESEARCH!
This is a CRITICAL step for any business owner, large or small. It is imperative that you administer research in regards to your business. Learning more information about your market, materials, marketing tactics, shipping, etc will be what sets you apart from competitors in your market. The more research you conduct, the more knowledgeable you will be in your area of expertise, and the
more potential for success your business has.
Here are a few topics to help you kick off your research:
- Where can I find the resources necessary to conduct my business?
- What is the best way to sell my products?
- Who are my competitors?
Take advantage of FREE educational resources such as Shopify Academy, a free service by Shopify filled with brief business courses and workshops.
Step 3: Determine your audience and build your brand identity
Every successful business has an identified target audience, or a group of consumers who a business’s product or service is intended for. Identifying this audience and marketing to them is an essential step toward growing your brand. To determine who your target audience is, consider the characteristics that your ideal customers share. Where do they live? How old are they? What are their interests?
Once you have a clear target audience, you should work on formulating your brand identity. Branding is one of the largest determining factors regarding which company a consumer decides to shop with; it is your company’s unique identity. A few things to consider when branding are:
- Your company’s name and label
- Logos/brand image
- Your brand’s intended message
Step 4: Develop a marketing strategy
Marketing and advertising are the life force for any brand, large or small. A marketing strategy is a comprehensive plan that a business owner executes in order to promote and “make a name for” their brand. Here are a few things to help you get started with marketing your brand:
Make business cards! Sites like Vista Print offer great deals on customizable business cards and other promotional merchandise.
Packaging matters! Companies like Sticker Mule provide affordable and customizable polymailers, packing tape, and more!
- Product photos are important! Decide how you want to photograph/record your product/service and keep it professional and consistent.
Step 5: Stay consistent!
As any business owner would tell you, starting and maintaining a business isn’t easy. If it was, everyone would be doing it and we would all be rich! Even after incorporating these steps into your entrepreneurial journey, you may not see the results you want immediately. HOWEVER, do not quit! As you stay consistent with branding, marketing, researching, etc. you will see your business grow. For more resources on building your small business check out: